Microsoft has signed a multiyear deal with National Basketball Association (NBA) to become the official AI, cloud, and laptop provider for the league. The deal will see the NBA using Microsoft’s Azure platform to broadcast live and on-demand basketball games, with personalized content.
The NBA will also use Microsoft’s Surface products, although the company isn’t revealing in detail how these will be used. Microsoft struck a similar deal with the National Football League (NFL) to supply Surface tablets back in 2013, but this NBA deal only mentions “Official Cloud and Laptop Partner.” Microsoft also extended its NFL deal recently so that all 32 teams will use Microsoft Teams for communications.
Other details about the deal are fairly…
